(NASHVILLE, Tenn.) The 2009 Goodwill Family Calendar, filled with 12 evocative black and white pictures of our employees, has been recognized with an Addy Award. This is the first time our Goodwill has won an Addy for work designed entirely in-house. The Addy is the highest honor awarded by the American Advertising Federation and recognizes "all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world," as noted on the American Advertising Federation's Web site.
Creative Services Manager, Scott Bryant, created the concept for this year's calendar and worked closely with photographer Dana Thomas. "I wanted it to be bold, demanding attention, yet simple. I think it is all of these," says Bryant. "The solid black cover with the 'fill in the blank' text causes the reader to react immediately. What word fills in the blank?"
The employees each wore clothing pulled from one of our stores and had professional help with their hair and makeup, another first for Goodwill. The reason, says Bryant, "I wanted the calendar to look more professional while still maintaining that Goodwill persona."
The 2009 calendar features employees both with and without disabilities. Their stories reflect their passion for their jobs and the organization. For Scott, and many of those featured in the calendar, working with the diverse population at Goodwill has been a changing force in their lives. "I thought it would be a great idea to feature people who might not have a disability but are none the less, affected by Goodwill strongly each day," says Bryant.
Goodwill's advertising agency, Dye, Van Mol & Lawrence, also won an Addy for a television commercial featuring, Miss Curry Christian. In the spot Miss Curry is seen fishing and tells the audience that thanks to her job at Goodwill, she “has a reason to stand tall."
The Nashville chapter of the American Advertising Federation will host an awards presentation on Tuesday, Feb. 24 at the Limelight Restaurant.
About Goodwill Industries of Middle Tennessee, Inc.
For over 50 years, Goodwill has provided job training and job placement free of charge to people with disabilities or other barriers to employment through the sale of donated items. In 2008, Goodwill served 10,015 people and placed 2,680 in jobs in the communities we serve. For more information on Goodwill's Career Solutions, retail stores, and donation centers, please visit www.giveit2goodwill.org or call 1-800-545-9231.
Share the story:
